PACKAGING INNOVATIONDate : 01/01/2006 Source : Gondola Magazine |
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In the concept range "Fruity and Full bodied", initiated by Les Côtes du Rhône, Les Vignerons de Chusclan launch on market two new bottles with tendency labels ; the name : Aah and Ooh (vintage 2004) . Aah is the fruity, issued by young grapevine, colored fairly (Cinsault, Grenache), near purple-pink color. The nose is fruity with arbutus-berry,pomegranate, rasberry.And flowers (mimosa, and broom),some thyme (little). We are in South!... The mouth is fresh like a "kiss", the tannins are just presents, the spirit is gracious. Aah is spontaneity.It seems light, aerial. Ooh, is the full bodied wine, resulting from the wines, rather old wich grew in slopes. The blending (Syrah, Grenache,and Carignan),the color is more intensive by longer maceration and grapes more ripe. Ooh is popular by the nose, characterized by the fruit more contant, spices and raisins, and assure its temperament. For all these reasons,the particular packaging had been created,and thereby, to leap up to the customers to taste the wines. Today, Aah and Ooh are already available in supermarkets, however, La Cave de Chusclan will introduce them during Inter Rhone 2006 in Belgium. Marc Vanhellemont Contact Press: Dominique Cattez Tel: 06 87 73 34 18 |
